Brands that catch on have caught you. Yes, we all have our favorites but what makes them your favorite? Taste? Looks? Feel? Smell? Cost? Of all of those you may be surprise “Cost” is probably the least reason why we continually go back time and time again to the same brand. We our creatures of habit, for sure. And, if we have only tried the generic store brand, just one time, we may have liked it, and we could have saved some pennies, many pennies.